Delta Galil Leads Textile Industry with Real Cool Cotton Fabric Technology
By Joel Leyden
Israel News Agency
Tel Aviv --- January 15….. This news story on Real Cool Cotton has been updated so that Web surfers can locate RealCool Cotton through different keyword searches.
Delta Galil, a respected global apparel company and producer of innovative fashions for leading retailers and brands worldwide, has introduced enhancements to its groundbreaking Real Cool Cotton textile technology to embrace an eco friendly marketplace.
In line with Delta Galil’s corporate commitment to the environment, Real Cool Cotton garments and fabrics are now treated with natural antibacterial and odor-repelling agents that significantly reduce the carbon footprint of clothing throughout its lifecycle.
With the use of two separate cotton fabric treatments which counteract both the growth of bacteria and the embedding of odors in Real Cool Cotton, clothing requires less laundering and removes the need to use hot water in the laundering process.
“Clothing is typically laundered more frequently than necessary due to odors becoming lodged in the fabric,” says Esti Maoz, Chief Marketing Officer (CMO) at Delta Galil. “The new cotton textile treatments introduced in Real Cool Cotton keep clothing fresh through multiple wears, extends the life of the product and helps protect the environment.”
Research indicates that clothing is responsible for approximately 25 percent of an individual's C02 emissions – about one ton per person. Over a third of that is in the washing and drying of the garment, the rest is from crop growing, the production, manufacturing and transportation of new clothes.
By preventing the growth of bacteria, Real Cool Cotton clothing requires less laundering and removes the need to use hot water in the process. However, clothing is generally laundered in order to 'freshen' it, rather than to remove stains, and the enhancements introduced in Real Cool Cotton fabric make this no longer necessary. Clothing made of Real Cool Cotton may be washed less often, and at more moderate and lower temperatures (30 C or less), rather than at hot temperatures (40 C or more) today.
By dramatically reducing the laundering requirements of Real Cool Cotton garments, Delta Galil has extended the lifecycle of the garment and has significantly reduced its carbon footprint. For the end consumer, the effect of reducing the number and temperature of laundering cycles minimizes wear and tear as well as the consumption of electricity, water and detergent.
Real Cool Cotton was introduced with tremendous excitement in 2005 as "the next generation” of cotton textiles, by integrating the familiar comfort of natural, pure cotton fibers and the hydrophilic functionality that was previously associated only with synthetically-blended performance fabrics.
"Real Cool Cotton changed the way the world viewed cotton apparel, by combining wicking properties with the breathable, soft-touch popularity of cotton,” says Delta Galil’s Maoz. "In the two short years since its introduction, the demand for Real Cool Cotton clothing and garments from consumers around the world has been tremendous.”
Real Cool Cotton fabrics have proven to be as effective in wicking as their synthetic competitors, addressing the market need for true moisture management properties in the popular natural cotton touch.
The idea is simple: the body produces sweat to cool down, and the faster the sweat evaporates, the faster the body cools. Real Cool Cotton has been designed to maximize comfort by transporting the moisture to the surface of the fabric, where it can evaporate.
The patented process, which is based on nanotechnology, increases the absorption capacity of cotton while also giving the fabric the wicking properties it needs.
Three types of Real Cool Cotton fabric are available – RCC-E, for everyday wear, RCC-A, for active lifestyles and gentle sports, and RCC-P, for professional athletes – addressing unique functional requirements. With the addition of anti-bacterial and odor-repelling properties, the already substantial market potential multiplies.
As awareness of global warming and the environmental impacts of our lifestyles grows across the US, Europe and the rest of the world, Delta Galil has chosen to take a proactive stand, offering a more eco-friendly alternative,” said Maoz.
“The energy utilized globally in the repeated laundering of clothing can be reduced dramatically, and we all end up benefiting from a cleaner, less wasteful world.”
According to Wright Reports, Delta Galil manufactures private label women's intimate apparel, men's underwear, socks, shirts, baby wear, bras, leisurewear and nightwear, and knitted fabrics. Delta sells its products to leading retailers such as Marks and Spencer, Victoria's Secret, Kmart, JC Penney, Carrefour, Hema, Wal-mart, Target and Mervyn's. Other customers include the marketers of leading brand names that include Hugo Boss, Calvin Klein, Nike, Tommy Hilffiger, Dim and Dolce & Gabbana. This high quality, international textile giant sells its products under a variety of brand names, including Wilson, Converse, Maidenform Girls, Mexx and Nicole Miller, as well as under the Delta brand name.
"Real Cool Cotton’s exciting new anti-bacteria and odor-repelling treatments keep clothing fabrics cleaner and fresher for longer, increasing comfort and giving one a new, fresh confidence in their clothes," says Maoz.
"With the enhancements made to Real Cool Cotton, clothes retain that 'just washed' feeling after a full day at work regardless of how stressful your day has been."
Maoz, who takes great pride in the benefits that Delta Galil developments bring to consumers the world over, states: "At the end of the day, it is all about comfort. And that is what Real Cool Cotton represents - fresh comfort and true quality at a cost which is reasonable and friendly to the environment. "
Delta Galil Industries, Ltd., together with its subsidiaries, engages in the design, manufacture, and marketing of ladies' intimate apparel, men's underwear, socks, shirts, babywear, leisurewear and nightwear, knitted fabrics and dyeing.
The international textile company's intimate apparel clothing products include fashion and basic panties and bras, and women's and girl's nightwear. It also offers men's, women's, and children's leisure, dress, and sport socks, men's underwear, briefs, undershirts, boxer shorts, and nightwear, leisurewear, such as t-shirts, polo shirts, sweatshirts, and jogging suits.
Delta Galil operates primarily in the United States, Canada, Europe and Israel. It sells its products to retailers and marketers. Delta Galil was founded in 1975 and is based in Tel Aviv, Israel.
